Friday, February 15, 2008

Abunza

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Abunza is a direct sales business opportunity created by Michael Spire and Sebastian Saldarriaga. Abunza was chosen as the name because it means “abundance” in Spanish.


The Basics

Abunza offers travel certificates, software, e-books, and the ability to sell the software you are given separately through your own “store”. Members are also able to use a site that is completely translated into Spanish to target that market in addition to the English speaking population.
-: As there are over 100 Million Spanish speaking users on the internet today according to internetworldstats.com, it makes sense to target these individuals in addition to the English speaking population. Since the call center representatives are bi-lingual, someone can take advantage of this business opportunity even if they do not know a single word in Spanish.

The addition of travel certificates gives this program a huge boost. When first launched, it was only software products, which the mass population really normally does not use.